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With a well-established rapport formed over the years in the limelight, Drake and LeBron James are linking up to take their business relationship to greater heights. According to The Hollywood Reporter, Drizzy has come onboard as part owner and promoter of LBJ’s newly expanded digital platform, Uninterrupted Canada.

For those unfamiliar, Uninterrupted is an athlete empowerment media brand that launched in 2015 and allows players to produce content and connect directly with fans and the public without any middle man. The Canadian branch will be headed by CEO Scott Moore and chief content officer Vinay Virman.Read more by clicking here: Billboard