I like Nike. Not just because I’m a runner, but because of the way their “brand” conducts business. Nike is the “Goddess Of Victory” in Greek mythology (even though it’s worn by both sexes) and if you are going to adopt that name, your business has no choice but to be touch notch.

But some artist ride skate boards. Some ride bikes. Some artist roller blade. But my choice of drug is running. And if I’m going to run I think I’ll choose to run in Nike.

And for now on when you think of “Excalibershine” and “Back2TheFresh”, be sure to associate it with running before any other sport. It doesn’t matter whether you are a long distance runner or sprinter. A runner is a runner.

Not saying that you shouldn’t associate it with any other sport because I love all sports. But the runners come first…

Justis James™ Did It
© Copyright 2012